Posted on Tuesday, 30th December 2008 by Cheyne
This was originally a comment to Mike Arrington’s post here about a probable 50% revenue slowdown for content sites this quater, but the comment turned out to be very long so it has spun into a small post.
There are positives to this. If you are a business with a decent cash reserve, this can be a very good thing if you are willing to bet that we get through this recession in the short term, think 2-4 years.
50% less revenue for a content site equals a 50% discount on ads for you. If you have the cash, this is a great time to get out there and buy some space to show off your company and its branding. I’m sure that you will be able to haggle for some very discounted rates to what you would have been paying 18 months ago.
You probably won’t see the revenue return on it in the very close future, but should we get out of this economic ‘rut’, than you will certainly come out on top so long as you can keep your business afloat in the meantime.
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